Partner, Head of Brand Strategy & Commercial Growth

Amr Medani

Amr Medani leads the commercial development, brand positioning, and digital growth divisions at Cornerstone Trading Group. A trailblazer in modern Middle Eastern media, Amr established one of the most influential social media marketing networks in Syria, giving Cornerstone an unmatched competitive edge in direct-to-consumer engagement, digital storytelling, and viral brand awareness.

Leveraging this powerful media infrastructure alongside deep expertise in brand architecture and multi-channel sales execution, Amr bridges International brand integrity with high-impact regional demand. He plays an essential role in structuring contract manufacturing and licensing agreements for International brands seeking cost-effective regional production, while spearheading hyper-targeted influencer partnerships, retail activation campaigns, and localized packaging designs.

At Cornerstone Trading Group, Amr oversees commercial sales funnels, distributor performance, and high-conversion trade marketing. His data-driven and socially connected approach ensures that partner brands achieve rapid retail penetration, viral market visibility, and enduring consumer loyalty across Syria and the wider Levant.

Focus areas

  • Brand Localization
  • Digital & Social Media Influence
  • Licensing Strategy & Go-to-Market Execution